RFP: Media & PR Services for the Pratigya Campaign
Pratigya Campaign RFP, Media PR Services India, Safe Abortion Advocacy, Gender Equality Projects, PR Agency Tender 2025, NGO Communication Projects
Organization: Pratigya – Campaign for Gender Equality and Safe Abortion
Application Deadline: 30 November 2025
Assignment Duration: Until March 2026 (extendable based on performance and mutual agreement)
About the Pratigya Campaign
The Pratigya Campaign has been a leading voice in India’s movement for gender equality and access to safe, legal abortion services. Established in 2013, the campaign brings together 120+ organisations and individuals working across the country to protect and advance women’s reproductive rights.
The coalition collaborates with government bodies, civil society, and media partners to challenge stigma, influence policy, and ensure women can make informed choices about their reproductive health.
The campaign is hosted by Foundation for Reproductive Health Services India (FRHS India) and guided by a committed Campaign Advisory Group (CAG).
Purpose of This RFP
Pratigya is inviting proposals from qualified Media and Public Relations agencies to enhance the campaign’s visibility in mainstream and digital media.
The selected agency will help:
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Promote positive, stigma-free narratives around abortion
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Highlight key issues and research findings
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Strengthen Pratigya’s position as a trusted, authoritative coalition on safe abortion in India
Scope of Work & Deliverables
| Component | Expected Deliverables | Frequency / Quantity |
|---|---|---|
| PR & Media Strategy | Comprehensive strategy + baseline media landscape scan | 1 |
| Media Stories & Features | Story placements, feature articles, and interviews | 10–12 |
| Op-eds | Opinion pieces/commentaries authored for publication | 3–4 |
| Media Roundtable | Journalist briefing or editorial meeting | 1 |
| Knowledge Product Promotion | Support in disseminating campaign knowledge products | 2–3 products |
| Reactive Press Releases | Drafting and issuing press releases when required | Up to 2 |
| Pro-bono Media Partnership | Building at least one pro-bono collaboration | 1 |
| Speaker Opportunities | Securing panels or interview slots for campaign representatives | 2–3 |
| Media Toolkit | Developing key messages and a factsheet | 1 |
| Media Monitoring | Monthly monitoring reports + a final consolidated analysis | 3 monthly reports + 1 final |
| Editorial Meetings | Interactions with senior journalists | 1–2 |
How to Apply
Interested agencies are requested to submit their proposals by 30th November 2025.
Email submissions to:
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Email Subject Line:
“Proposal for Media & PR Agency_Pratigya Campaign”
Need Clarification?
For questions related to this RFP, please reach out before 26th November 2025:
Ms. Neha Srivastava
Manager – Program Operations & Communications
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