Empowering Girls through Creative Design: Call for Proposals – Room to Read India

Introduction

• Organization: Room to Read India.
• Mission: Transform lives of children in developing countries, focusing on literacy and gender equality in education.
• Goal: Ensure girls complete secondary school with life skills and mentoring to negotiate key life decisions.
• Key Focus: Life Skills and Mentoring under the Gender Equality Portfolio (GEP) to support girls’ education and gender equality.

Background

• Purpose: Develop materials for annual engagement activities related to life skills and gender equality.
• Objective:
  • Build awareness and momentum around life skills and gender.
  • Create content in a reader-friendly, visually appealing format to engage stakeholders.
  • Motivate stakeholders about girls’ education and gender equality.
• Scope: Design and illustrate products for campaigns, newsletters, manuals, videos, and other digital/physical materials.

Scope of Work and Deliverables

• Designing and Illustrating Products:
  • Infographics, posters, short films/videos, GIFs, emailers, manuals, and illustrations (simple, moderate, and complex).
  • Ensure content is child-friendly, gender-balanced, and free from stereotypes.
  • Align designs with Room to Read’s branding guidelines.
• Content Expectations:
  • Content in Hindi and English, fully proofread and edited.
  • Conceptualize innovative ideas for gender-focused content.
  • High-quality, reader-friendly, and visually appealing materials.
• Formats:
  • Designs should be adaptable for both digital and physical usage (color palettes, resolutions).
  • Provide print-ready files for all materials.
• Approval Process: Final illustrations to be approved by Room to Read representatives.

Key Deliverables

• Posters, Flyers, and Infographics: Various sizes (A4, A5, A6, A7, etc.), designed for both print and digital use.
• Manuals and Reports:
  • Comprehensive training manuals (up to 2000 pages/year).
  • Simple layouts for inside pages.
• Illustrations:
  • Complex, moderately complex, and simple illustrations.
• Videos and GIFs:
  • Animated/live-action videos (1–3 minutes).
  • GIFs for digital engagement.
• Other Materials:
  • Brochures, banners, certificates, email signages, worksheets, and wall paintings.
• Technical Aspects:
  • High-resolution designs (300 DPI).
  • Appropriate formatting, editing, and user-friendly layouts.

Technical Evaluation Criteria

The agency will be scored out of 50 points based on the following:

1. Quality of Proposal: Clear structure, unique methodologies, and understanding of the ToR.
2. Experience with National/International Organizations: Including prior work with Room to Read, if any.
3. Expertise in Gender and Education Content: Ability to create gender-transformational designs.
4. Design Styles: Proficiency in diverse formats (newsletters, banners, brochures, etc.).
5. Team Expertise: Clearly defined roles and team member qualifications.

Application Process

• Application Deadline: 16 January 2025.
• Submission Email: procurement.india@roomtoread.org.
• Email Subject Line: Design and Illustration 2025 - TECHNICAL PROPOSAL.
• Application Requirements:
  • Technical Proposal:
    • Approach to the assignment.
    • Relevant work experience and samples.
    • Timeline for deliverables.
    • Detailed CVs of team members.
  • Additional Details:
    • Proposals should be thorough and compliant with the ToR.
    • Financial proposals will only be requested from shortlisted applicants.
• Important Notes:
  • Late or incomplete applications will not be considered.
  • Selected agencies must comply with Room to Read’s Child Protection Policy.
  • Applicable TDS as per Government of India rules.

Contact for Queries

• Ms. Neha Premchandani: Neha.Premchandani@roomtoread.org.

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