RFP - For Market Study

RFP - Market Study

Organization: Swiss Emmaus Leprosy Relief Work India
Apply By: 18 Aug 2024

About the Organization:

• Established: 1960
• Mission: Improve the lives of people affected by leprosy and other poverty-related diseases in India
• Activities: Tertiary care services, field-based services, community-based programs, research studies
• Presence: 8 states (Andhra Pradesh, Chhattisgarh, Karnataka, Tamil Nadu, Maharashtra, Bihar, Uttar Pradesh, Delhi, and Chandigarh)
• Partnerships: Central and State Governments, WHO, Global Partnership for Zero Leprosy, ILEP, local NGOs

About the Proposal:

• HEAU Establishment: 2008
• Objective: Raise awareness and support for leprosy elimination in India
• Fundraising Channels: Tele-calling, events, CSR, direct mailing
• Locations: Chennai, Mumbai, Bangalore
• Staff: 75 colleagues

Goal:
To conduct a market study in India, focusing on fundraising potential and public awareness strategies for SEI.

Objectives:

1. Market Analysis:

   • Fundraising Trends: Analysis of the fundraising environment in India (public and corporate)
   • Donation Behavior: Study behavioral patterns of donations in India, including information sources, donation methods, demographics, and contact details.
   • Donor Clusters: Analysis of donor personas, demographic criteria, geographical factors, and potential new fundraising areas ("Hotspots")

2. Donor Insights:

   • Demographics: Residential, family, and age structure, income classes, consumer affinities, and lifestyle behaviors of current and potential SEI donors
   • Current Donors: Analysis of SEI’s current donor base and their clustering

3. Regulatory Environment:

   • Review of existing laws and regulations affecting fundraising in the not-for-profit space in India.

4. Competitor Analysis:

   • Mapping Competitors: Review of similar organizations, their branding, and fundraising campaigns.

5. SWOT Analysis:

   • SEI's Fundraising Efforts: Assessment of strengths, weaknesses, opportunities, and threats.

How to Apply:

• Contact: Mr. John Kurian George, Executive Director
• Address: K-194 South City-1, Gurgaon-122007, Haryana State
• Email: [email protected]

For further updates, please join the WhatsApp Group: India CSR Summit & ESG Forum 2024